Since the infancy stages of the internet explosion, large businesses and entrepreneurs alike have spent countless hours and blown many a budget in their efforts to drive more traffic to their websites. Search engine optimization and bidding on keywords for positioning, are strategies known to even the most novice of marketers. So...you've got them there...now what? Once again, we throw our time and effort into inundating them with information and way too many tabs, links, blogs, chats, surveys, forms or various and sundry point and click options. Although it is generally useful and necessary information, often times these tactics don't encourage or motivate people to STAY. As a matter of fact, some expert Web Designers are now saying, "Less focus on colors, movement and information overload and more focus on clear, concise content." Solution...Custom Audio Podcast.
An audio podcast is simply a recorded audio file in mp3 format. It is easily downloaded to your website and can be played on most any media player (i.e....Windows Media Player, QuickTime, Real Player, etc...). It allows you the ability to gain and keep the attention of someone viewing your website by giving you an opportunity to 'talk' to them about your products, services or any information that is critical for them to know, BEFORE they leave your website. According to independent surveys, the average person spends less than 35 seconds viewing a web page. Give them a point and click option that turns that 35 second experience into something more useful for them and potentially profitable for you by using Audio Podcast.
When asked, most people will say they prefer visuals. After all, it's not too difficult to catch someone's attention because we are always looking. But no matter how many beautiful and colorful pictures, shapes and backgrounds we have on our web pages, we are still relying on people to READ. Let's face it; we don't even take the time to read through our own mail sometimes. As soon as we deem it to be junk; it is history. So, ask yourself, how many people are really reading your e-newsletters, blogs, product information and service offerings?
Audio Podcast can easily summarize what's inside all of the tabs, screens and links, and your listeners are able to quickly realize what you are offering and/or how to navigate their way to the information they really came searching for. Sounds easy right? Now the million dollar question is...how do I make an Audio Podcast. A professional production studio, experienced in handling multi-media projects, is your best bet for high caliber recordings with broadcast quality. We must remember that people browse very quickly and will only tolerate a few seconds on anything that is done using poor quality. Also...no one wants to hear someone blandly reading information. A professional production studio uses superior, digital recording technology and studio equipment and provides a music library with a vast selection of background instrumentals to give the Audio Podcast energy and motion.
Make sure your website is working for you and not against you by investing in Audio Podcast, which, by the way, are a fraction of the cost you will pay for a 1/4 page advertisement in your local newspaper or magazine. Additionally, there is no time restriction for you to have your customized Podcast available for listening. You control where on your website you choose to display it, how long to keep it available and you can have as many or as few Podcast as you want, available simultaneously. As with any decision involving spending your hard earned cash; do your research on the company you select and ask for a sample to test their quality and speed of delivery.
School and College Radio Internet Marketing - Using Podcasts Six Benefits of Podcasting The Benefits of Starting a Podcast
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