Podcasting is one of those basic tactics that everyone who wants to sell information products over the internet should be involved in. It's like blogging. The only thing that should get in the way is a limit on your available time that forces you to specialize in a particular basic expertise building technique.
In short I'm always recommending podcasting to my coaching clients. But every once in a while I'll get a question along the lines of "Is a podcast difficult to produce?"
Now I could be real terse and simply say no. But there are several elements to that question. So since I'm writing an article and it has to be a minimum length let me give you a better explanation.
First off, to produce a podcast has a specific meaning and the meaning I'm sure my student meant. Properly used the phrase "producing a podcast" really means managing all those tasks required to generate a podcast. And since podcasts tend to be such a simple recording there isn't much need for managing them. And since there isn't much need to manage them it isn't likely that they would be difficult. But again that really doesn't answer my student's question.
So let's keep worrying at it by changing the definition of the word and then looking at the difficulty of each step.
What does it take to produce (i.e. create) a podcast and is any part of it difficult?
There are nine steps in producing a podcast. But the first four are niche issues... once you've done the work you don't need to worry about them until you change your niche. So as far as the podcast is concerned they aren't normally a problem. So what are the next five steps?
1. Determine your topic for the week. Okay, this can be a pain. But if you do it in groups you can usually create a series of podcasts based on a single idea.
2. Write your script (aka design your podcast for the week). Remember that a podcast is short -- fifteen minutes to a half hour or so. We're talking about three major points with three items per major point for a fifteen minute show -- at most! It should take you one to two times the length of time for your show to write the script. Difficult? Not at all.
3. Record your script. You're going to sit down at the computer with a headset on. You're going to record the script. For each point you're going to talk for 1 minute. Add some intro time. Every time you make a mistake record the time and keep going. Now do it again. Time consuming but easy!
4. Now you're going to edit the recording. Use a tool like Wavepad. Remember those mistakes you made a note of? You're going to remove them. Use the other recordings to give you material if you need it. Again time consuming but easy.
5. Now you're going to post it to your website. How you do it depends on your site and can run from child's play to easy.
So is a podcast difficult to produce? It may take time but it's really easy.
School and College Radio Internet Marketing - Using Podcasts Six Benefits of Podcasting The Benefits of Starting a Podcast Podcast Transcription: Converting the Spoken to the Written
0 comments:
Post a Comment